Muraly Srinarayanathas: Business Beyond Borders
Gain insights on empowering immigrant communities and fostering inclusive entrepreneurship with Muraly Srinarayanathas.
In This Episode
In this episode of The Boiling Point, hosts Emily Rodger and Dave Veale sit down with Muraly Srinarayanathas, the Co-Founder and Executive Chairman of 369 Global. The discussion traverses Muraly’s journey as a serial entrepreneur and the core ethos of his ventures, with a specific emphasis on catering to a demographic of 35 to 45-year-olds, predominantly women. He draws inspiration from Dr. Muhammad Yunus, a renowned Bangladeshi economist and 2006 Nobel Peace Prize laureate, highlighting the impactful time he spent working alongside Dr. Yunus.
The conversation dives into Muraly’s borderless lifestyle, enriched by experiences as a 3rd culture kid. Muraly underscores the importance of understanding and adapting to market dynamics, especially in the context of the immigrant experience in Canada. As a son of first-generation immigrant parents, his unique perspective informs strategies to train and uplift newcomers through ventures like Computek College.
Muraly sheds light on the hybrid structure of his college and its collaboration with employers to tailor education. He stresses the significance of surrounding oneself with the right individuals, a principle that underpins his entrepreneurial journey. Additionally, Muraly shares his passion for filmmaking, showcasing “This Place,” a Canadian production embodying the immigrant narrative. Through 369 Global, Muraly endeavors to bridge global consumer culture (GCC) and local consumer culture (LCC) principles, advocating for diversity and meaningful connections at both global and local levels.
Emily and Dave chat about air-conditioning and reflect on their previous conversation with Andy Posner. Muraly introduces himself to our hosts and audience. Muraly tells us about his experiences as a serial entrepreneur.
Muraly tells us that his college and group of businesses work with a very specific demographic—35 to 45 year olds and 75% of the student base are women. Muraly talks about drawing inspiration from Dr. Muhammad Yunus—a world renowned Bangladeshi economist. Muraly shares insight into the time he spent working with Dr. Yunus as a young man in Bangladesh. Emily asks Muraly about his experiences with living a borderless lifestyle and how that influenced his current entrepreneurial endeavors.
Muraly explains what 3rd culture kids are and describes his experiences as one. Muraly talks about the importance of knowing your market and adjusting philosophies and practices based on what you know. Muraly offers some sobering statistics representing the immigrant experience in Canada.
Emily asks Muraly about how his college is structures. Muraly explains that they are hybrid right now—he goes into some of the subject streams offered and gives us insight into how they operate. They work directly with employers and help train based on what the employer is requesting. Muraly explains that they also work with businesses to help them attract and retain immigrant workers. Muraly talks a bit about his childhood experiences, spending a good chunk of time with his grandmother and attending post-secondary alongside his mother. Dave jokes about going back to school alongside his son. Emily asks about any wisdom that Muraly has to pass along to other entrepreneurs. Muraly talks about the importance of surrounding yourself with the right people.
Emily and Dave share their takeaways.
Muraly is reminded of something he wanted to share—he produces films and their first Canadian production called “This Place” (that he also has a small role in) was in theatres and was accepted into the Toronto Film Festival. It is now available for rent in multiple places. It’s an immigrant story.
Co-Founder and Executive Chairman of 369 Global & Chief Executive Officer of Computek College
Muraly Srinarayanathas is a serial entrepreneur and global strategist. He serves as the Co-Founder and Executive Chairman of 369 Global, an international group of companies in the education, finance, creative, entertainment, and venture capital sectors. Muraly is considered a specialist in consumer culture and the immigrant market, namely for his unique immigration journey, international experience, and rich data collection from the business entities he leads.
Muraly is the son of first-generation immigrant parents. He was born in the United Kingdom but spent much of his life unbounded by borders and lived in Europe, Asia, and North America. For over 25 years, he worked closely with immigrants in their local communities and built several successful businesses from the ground up across the globe.
Gleaned from his global experience, Muraly recognizes the power of diversity and the need for brands to prioritize both global consumer culture (GCC) and local consumer culture (LCC) principles to connect with diverse audiences. Whether it’s a local woman living in Kolkata, India, or an immigrant woman from Kolkata, India, living in Waterloo, Ontario, Muraly understands how organizations can leverage consumer insights to attract, communicate, and build long-term relationships with local and global audiences, and ultimately scale businesses from the ground up.
Muraly is a strong believer in the power of philanthropy and launched his first social purpose business under the guidance of Dr. Muhammad Yunus, the 2006 Nobel Peace Prize laureate. He continues to apply a borderless perspective to bring diverse groups of people together around a common goal.
Muraly leads powerful initiatives that aim to create a sustainable and equitable future for all. As the Executive Chairman of 369 Global, he globalizes public and private sector leaders from around the world and forms partnerships to support local, national, and international growth. As the Chief Executive Officer of Computek College, a leading career college of 30+ years, Muraly helps train thousands of newcomers and immigrants to become job-ready and life-ready in Canada. Through 369Konnect, an integrated marketing agency, he helps brands attract and meaningfully connect with diverse consumers.
Because giving back is a core focus of the group, Muraly also helps protect and improve holistic outcomes for underrepresented global communities through the Srinarayanathas Foundation, a charitable foundation with a hundred-year legacy.