Get your Message Out There
Introducing Kim Houlahan
Entrepreneurs who own small or medium sized businesses work hard every day in order to gain or maintain success. There is a lot of hard work and many hours put forth toward their business. Often these business people need to spend so much work on the “day-to-day” work of their business that the important job of building relationships with current and potential customers and spreading their stories and message get pushed to the backburner. However, the marketing efforts of any business are an important part of what keeps the entire machine running.
So how do you find the extra time to connect with your community? By finding someone like Kim Houlahan from the Houlahan Group. The Houlahan Group is a communication and marketing company that acts as a virtual marketing department for small to medium sized businesses. These days everyone has the tools to market their business right on their desk, however it is a matter of what you do, how often you do it, and how effective your marketing is. Like Kim notes, everyone has an oven in their kitchen but not all of us can cook. Kim helps companies by giving the ability to have great content consistently that engages people and builds their trust. Learn some of her strategies in this episode of the Boiling Point.
In this episode
- Kim gets ambushed into an interview with Greg and Dave.
- We hear the great marketing that Kim is doing with Dave at Vision Coaching.
- Kim discusses how a business like hers actually keeps people accountable to their own goals.
- We hear how consistency and great content are the best ways to market your brand.
- Kim discourages an over-monitoring of your marketing stats as being consistent and good will build your stats.
- There is a discussion of how people do business with the people they trust and how your content can build that trust.
- Dave and Kim discuss how they come up with content for Dave’s Fresh Ideas newsletter.
- Greg reiterates the importance of telling and retelling your story and notes that just because you have access to marketing tools doesn’t mean you don’t need assistance with it.
- Dave mentions how missing your opportunity to tell your story for even one month means you are missing the opportunity to connect.