How “United Breaks Guitars” United the World

In This Episode

  • Dave talks about the story behind the “United Breaks Guitars” videos from 2009. The three discuss the deeper meanings behind the videos’ popularity and how it affected United Airlines as a company.
  • He also talks about how he got started on writing his book, “United Breaks Guitars: The Power of One Voice in the Age of Social Media”
  • The three talk about the way social media let’s people amplify their voices, and how that can be good or bad.
Episode Breakdown
Dave Carroll

Dave Carroll

Musician, Author

  • Dave Carroll started the band “Sons of Maxwell” with his brother Don in 1989.
  • In 2008, Dave’s guitar was broken while in the custody of United Airlines during a flight.  The Airline refused to take any responsibility for the incident.
  • In 2009, Sons of Maxwell became famous overnight after their trilogy of “United Breaks Guitars” music videos went viral, chronicling the events surrounding the broken guitar.
  • Dave has since written a book about the incident and what it shows us about the power of social media.