Drink In The Creativity, Positivity and Acceptance Of Rabbittown Beverage Co.

Stefanie Loukes No Judgement Philosophy Leads To An Inclusive, Positive Brand That’s Making Delicious Waves in the Cold Brew Tea World

In This Episode

Emily introduces Dave to a friend who always makes her smile, and we quickly learn why. With her upbeat and vibrant energy, Stefanie Loukes shares her experiences building a business, Rabbittown Beverage, during the pandemic. As a new entrepreneur, she uses creativity to engage with people and talks about her experiences in national pitch competitions leading up to Dragon’s Den. We also hear about the core values Stefanie has built her business around, including having no judgement towards others and creating an accepting space that gives everyone the support they need.

In This Episode

First 10 Minutes
We learn about Stefanie’s background in graphic design and the craft beverage industry, specifically the non-alcoholic beverage industry. Stefanie shares the story of the name of her business, Rabbit Town. Stefanie explains why she moved towards teas.

10 Minutes – 20 Minutes
Dave asked about jumping in and creating a business. Stefanie talks about passion and the difference between being curious about what you do. The group talks about the background of entrepreneurship and creativity. Stefanie talks about how she engaged with people during the pandemic.

The power of positivity is about how you speak to yourself and approach the opportunities you are given. Dave shares how he sometimes feels we become our brand, making failure even harder. Stefanie highlights how sometimes you need to do things like making your bed so you are consistently achieving small goals.

20 Minutes – 30 Minutes
Stefanie shares her experience with Dragon’s Den and how she’s worked with her team to grow the business.

30 Minutes – 40 Minutes
Stefanie shares her goals and wants to stay in Atlantic Canada. As part of managing the business, Stefanie talks about her stress leave, needing to take a step back, and how we need to take care of ourselves when we need to.

Emily asks what Stefanie enjoys about fly fishing and how it helps her. The group discusses how we can all find activities in our lives to help relieve any stress.


Stefanie Loukes

Stefanie Loukes

Owner & Founder, Rabbittown Beverage Co.

Coming from a background in graphic design, Stef has put her heart and soul into Rabbittown Beverages. Being a mom of two, working a full time job and being an active member of the community, she creates a lifestyle with Rabbittown that people want to be apart of!