First 5 Minutes
We introduce to Hance and his background and expertise. We jump right into talking about our topic of how to become a subject matter expert through interviewing. Hance emphasizes the importance of research for an informational interview to get the most of it. 

5 – 10 Minutes
Hance advises how to ask the right questions to get the most out of a conversation. Hence shares how important it is to get people talking about themselves through emotion and personal stories that connect. The group talks about an embarrassing moment while recording interviews. 

10 – 15 Minutes
Hance touches on some essential points around knowing your audience, listening to what the person you are interviewing is saying and focuses on what the goal of the interview is. 

The group talks about how important it is to remember that when you are doing an interview or speaking publicly that everyone who is listening or asking questions wants you to win. 

15 – 20 Minutes
Greg asks how people can get in touch with media and help get their stories out there. Hance speaks to how important it is to show your passion and to remember to tell the press about it. Stories can get missed just because no one told the press. Hance shares tips about connecting with media to have the best chance to get your story told.