WTF – Willing to Fail


Introducing Brian Scudamore, 1-800-GOT-JUNK? and O2E Brands

Sometimes great businesses are developed out of necessity, like when you need to make enough extra cash to pay for college. This is the situation that this week’s Boiling Point guest, Brian Scudamore, found himself in and the result is a group of businesses that have revenue of a quarter billion dollars.

Brian is the founder and CEO of O2E brands, a collection of four businesses that focus on home services including: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, YOU MOVE ME, and SHACK SHINE. When Brian was 18 years old, he needed to find a way to pay for college. He was in his car in the drive thru of a McDonald’s one fateful day when he noticed an old, beat up pickup truck that was hauling junk and thought that would be a great way to pay his way. In his travels he noticed the same type of beat up pickup with junk in the back in every city he went to but there was no brand leading the way. In 27 years, Brian has created that brand by offering exceptional customer service with clean logoed trucks and by giving his franchisees the ability to fail and learn from their mistakes.

Check out this inspiring episode of the Boiling Point to see how you could make the most of your circumstance to create something epic.


In this episode

  • Greg tells us about his recent visit to Haiti and how his preconceived notions of the country were shattered.
  • We meet Brian and get an introduction to his group of businesses.
  • We learn what O2E Brands and the meaning of its name.
  • Brian tells us how he came up with his business sitting in a drive thru at McDonalds, which led him to clean up a “dirty” industry.
  • He also tells us the amazing story of how he was able to obtain the phone number for 1-800-GOT-JUNK?
  • We learn what sets Brian’s companies apart from their competition and how he is able to keep the services consistent throughout his franchise network.
  • Brian also tells us about the “WTF” culture at his companies and what that truly means.
  • We also learn how Brian sees his ADHD as an asset and how he takes inspiration from people like Terry Fox and Rick Hansen.
  • Dave is inspired by Brian’s authenticity and his ability to leverage challenges.
  • Greg appreciates the exceptional customer service and Brian’s philosophy of being willing to fail and sees it as simple yet innovative.