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Changing the Fashion World One Zero-Waste Circular Memory Jacket At A Time

Shamini Dhana joins us to share the launch of the circular memory jacket that is changing how to look at fashion

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In This Episode

We’re excited to be joined by Shamini Dhana once more, and this time it’s to announce the official launch of the circular memory jacket! Through Greg becoming a model and showing off his circular memory jacket, Shamini shares the experience of working with people to preserve their memories and our environment with this zero-waste focused product. We learn about Dhana Inc’s efforts during COVID-19, plans for the circular memory jacket and other products they hope to launch soon. 

Episode Breakdown

First 10 Minutes
Dave and Greg welcome Shamini Dhana back to the podcast. Shamini explains the principles of Dhana Inc. and their focus on circular fashion to make sure clothing doesn’t end up in a landfill. Greg shows off his memory circular jackets. Shamini explains the orders and stories they currently have had ordered for their circular memory jackets. Shamini explains the process of ordering a memory jacket. 

10 Minutes – 20 Minutes
Shamini explains the zero-waste pledge to return the jacket for any repairs and to return when they are finished with it, and it will be up-cycled for something new. Shamini asks Greg how his perspective has changed about waste in the fashion industry. Greg and Dave both agree this process has changed their mindset about waste in the fashion industry. The group talks about the release and marketing for the launch of the jacket. Shamini talks about what is driving the interest and launch of the jacket. 

20 Minutes – 30 Minutes 
The group talks about Climate Rides and how they are organizing efforts to raise awareness about climate change initiatives. Shamini has made a circular memory jacket out of her jerseys from these rides. The group talks about the impact of COVID-19 on their business. She shares how they shifted some of their production to make masks for those in need. The group talks about the future of Dave and Greg as fashion models. Greg asks about whether there will be any Dhana Inc. products available in retail options. Shamini explains the future of pre-made and themed circular memory jackets. Shamini talks about where to find out more and about the technology they are using in their process. Shamini talks about the AR process and how they want to be able to show people online their avatar what pieces of clothing would look like on them. 

Shamini Dhana

Shamini Dhana

Founder and CEO of Dhana Inc. Active cyclist and traveler. Advocate for the people and planet. Pioneer in innovative circular fashion for a restorative future.

Shamini Dhana brings to the fashion industry over 20 years of experience in international strategy, global operations, venture capital, business development, and executive leadership in corporate America. In travelling the world in her professional and personal life, her experiences led her to express her passion and purpose in “uniting humanity through fashion” by founding Dhana, Inc., in 2008.

As an entrepreneur, speaker, and parent, Shamini continues to give back to the global community through educating kids and students. Launching Dhana’s first social campaign, WearOurValues, Shamini has committed to empowering a broader audience to think deeper about the relationships we have with our clothes and create a movement around transparency, authenticity and accountability for the everyday consumer.

Today, Shamini lives in the San Francisco Bay Area with her husband and kids and continues to travel the world, spreading the Dhana spirit, empowering children to embrace our global cultures and Mother Nature through the clothes we wear.
In addition to her role as CEO of Dhana Inc., Shamini is a board member of Climate Ride, Ethical Fashion Forum and an associate producer of The True Cost movie.

 

Dhana Inc.

Dhana Inc., award-winning sustainable circular fashion brand for the youth redefining consumer’s connection to people and planet. The brand strives to stand for an enlightened humanity emphasizing our global connections, bringing awareness to the impact of our choices and offering an identity for kids and teens who truly care about a restorative future. Dhana is a Certified B Corporation, Fairtrade Certified Brand, and a Green America GOLD Certified Business.

http://www.dhana.com/

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