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Becoming A Conscious Brand To Achieve Your Higher Purpose

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In This Episode

Are your employees as engaged with your values as you are? Is your leadership team giving a clear direction of how they want to see the business evolve with purpose? Are you feeling a little stuck as a business when it comes to the bigger impact you want to have?

Rob Sinclair through his business Conscious Brands helps businesses get unstuck when comes to scaling their purpose. They have created an index and higher purpose diagnostic tool to help businesses identify steps they can take to improve their overall awareness as a brand. 

Episode Breakdown

First 10 minutes
We met Rob Sinclair and learn about his company, the community he has worked on building and a little background on what drives him in the work that he does with clients. 

10 Minutes – 20 Minutes
Greg asks Rob to share what happened at the recent event. The group talks about leadership and ways to bring attention to issues that might be holding up a company’s ability to move forward. 

20 Minutes – 30 Minutes
Dave asks about the conscious brands index and how that is being used by businesses. Rob gives us a background on how the business grew and how they focus on business getting unstuck. They have a free tool that helps to give businesses insight into where they can improve their awareness.


Rob Sinclair

Rob Sinclair

Conscious Business Catalyst

Rob Sinclair is the founder of Conscious Brands, and strongly believes in T. Harv Eker’s maxim that “how you do anything is how you do everything.”

This is a guiding principle in his life. Rob’s passion for business has found him at the pioneering phase of many new and exciting industries, including the Internet and IT industry in Calgary, self-producing a traveling, internet-based vegan cooking show, and becoming president and owner of an organic food manufacturing company called Friendly Foods.

He now uses that experience to help businesses grow and thrive by showing them the inherent value of taking their economic, human and natural capital into account, and working with all of those resources. He believes that there can’t be sustainability without collaboration, and there can’t be culture without community.

About Conscious Brands

Conscious Brands is founding Canadian B Corporation that helps organizations scale purpose. Our vision is Harmony* (*a flourishing, responsive, and regenerative economy). We build capacity and are catalysts for companies to be the businesses the future most requires of us. For us, being a good company means when businesses thrive in harmony with the environments and the societies in which they operate. By using our higher purpose diagnostic tool, we help organizations uncover the deeper expression and understanding of purpose and values within their organization. Since 2006, we’ve helped organizations develop strategic action and foster collaborative learning through the lens of being a better company. In turn, helping transform their cultures from the top down and the bottom up. We know each organization has its own unique expression of higher purpose – that’s why we see ourselves as Sherpas, guiding each of our clients on the path best suited to their circumstances. It’s an approach guided by two distinct principles: the African proverb that says “If you want to go fast, go alone. If you want to go further, go together,” and Marie Fortes idea “Clarity comes through engagement, not thought”

Company Website: www.consciousbrands.com

Index Tool: www.consciousbrands.co